A crowdfunding campaign organized by three environmental groups called “Exxon Hates America” has set a goal to “take down” the oil company.
Other98, Oil Change International, and Environmental Action are using Crowdtilt to raise money to produce ads attacking Exxon over its fossil fuel-dependent business model, a story in Crowdfund Insider said Sunday.
A 30-second clip uploaded on YouTube last week “featured a fake ExxonMobil executive telling the American people that Uncle Sam is powerless against the company’s power and influence,” the report said.
“Our goal is simple: with $6,000, we can air the ad in up to 5 major metropolitan areas in the United States this 4th of July weekend; with $20,000, we can make an ad buy that will go down in history,” the leaders of the campaign said.
As of Monday, YouTube showed about 30,000 views of the clip.
The new campaign follows last year’s similar effort — “Exxon Hates Your Children.”
In February 2013, Exxon sent a cease-and-desist letter to Comcast Corp. which agreed not to run the run.
A spokesperson for Exxon said at the time the ad failed to “meet any basic standards of accuracy,” Crowdtilt’s report said.
Here’s the new 30-second clip: